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Convertica Studio

Selected work

Storefronts we designed and built, across supplements, fragrance, health, wellness and skincare.

All 35 projects
Vexivo Wellness supplements Pheromones Fragrance Stella Health Weight-loss platform Paleovalley Organic wellness The Body Shop Skincare Snaillia Natural skincare

Case studies

Four engagements, measured before and after. What changed, why it changed, and by how much.

All case studies
Pheromones — 84% conversion rate 1.3% → 2.4%, by 84% by rebuilding trust & product storytelling. Vexivo — +22% average order value $68 → $83, by 22% by improving product storytelling & purchase confidence. BLIV — +52% consultation requests 85 → 129 per month, by 52% by simplifying the patient acquisition journey. Vexivo — -28% bounce rate 58% → 42%, by 28% by turning a product catalog into a customer journey.

What we do

Diagnosis, design and development from one studio — so the recommendation and the build never disagree.

All five services
Shopify CRO Traffic without sales Shopify redesign A store that outgrew its theme Custom development Functionality no app does properly Mobile-first UX Mobile converting below desktop Ecommerce SEO Invisible collection pages LLM search optimisation Left out of AI answers

The audit library

58 real Shopify stores torn down page by page, scored, and shown beside the version we would build. Free to watch.

Browse all teardowns
Apparel & Fashion 16 teardowns Beauty & Personal Care 7 teardowns Jewelry & Accessories 6 teardowns Home & Living 5 teardowns Services & B2B 5 teardowns Request your own Free, within 2–3 days

Shopify themes

Six conversion-first themes, each built for one industry’s buying journey. Zero required apps, $300, one licence.

Compare all six
APOTHEA Fragrance & Body Care Luminous Touch Beauty & Skincare CandlePlus Candles & Home Voyager Travel & Outdoor J Marquel Watches & Luxury District Bangle Jewelry & Accessories
Shopify CRO & conversion design

Fix the journey before you buy more traffic.

We design Shopify stores around how customers actually evaluate, trust and buy — then build them. CRO strategy, conversion-focused design and custom development, from one studio.

Get a free CRO audit Book a discovery call

A personalised video teardown of your store. No call required.

A Shopify homepage after a Convertica redesign
The same Shopify homepage before the redesign
Before After
Drag to compare. From a published teardown — every audit ships with the version we'd build.
58
Teardowns published
728
Issues identified
849
Fixes written out
13
Industries covered
What we see

The same eight problems, store after store.

Drawn from every teardown we've published. None of them are traffic problems.

  1. 01

    Traffic that never converts

    The acquisition works. The store asks people to choose before it gives them a reason to care.

  2. 02

    Product pages that describe instead of persuade

    Specifications where an argument should be. The page never says what the product changes.

  3. 03

    Proof placed below the decision

    Reviews, guarantees and origin all exist — under three screens of product grid.

  4. 04

    Permanent discounting

    When every product is on sale, the discount stops meaning anything and the real price stops being believed.

  5. 05

    Collection pages that dump rather than guide

    A grid with no filtering, no merchandising and no point of view is a search box with extra steps.

  6. 06

    Mobile treated as a smaller desktop

    Seventy percent of the traffic gets the layout that was designed last.

  7. 07

    Costs revealed at checkout

    Shipping calculated at the final step is the most expensive surprise in ecommerce.

  8. 08

    Average order value left alone

    The bundle offer exists in the announcement bar and nowhere near the buy button.

Stats

Better Experiences. Higher Conversion.

We help ecommerce brands turn more traffic into paying customers through better Shopify experiences.

Let's talk
Shopify expertise

Shopify Focused

Built for modern ecommerce brands.

(001) CRO: 1.7% → 3.8%
“The redesign completely changed how our customers experience the store. The shopping experience feels more premium and customers spend more time browsing.”
[Client name]
Mobile-first UX

Mobile Optimized

Designed for seamless mobile shopping.

(002) AOV: $54 → $68
“What impressed us most was their understanding of ecommerce psychology. Every design decision was focused on improving customer trust and conversions.”
Deborah P.
Conversion strategy

CRO Driven

Focused on improving conversions.

(003) CRO: 2.5% → 4.2%
“Our old store looked good, but it wasn't converting. Convertica helped simplify the experience and create a much smoother customer journey.”
Scott H.
Customer experience

Built for Growth

Designed to help ecommerce brands scale.

(004) Bounce: 58% → 42%
“They rebuilt the argument before the aesthetics. Customers understand the product faster and hesitate less at checkout.”
[Client name]
Services

Five capabilities, one engagement.

Most studios hand you a strategy and leave. We diagnose, design and ship — which means the recommendation and the build never disagree.

01

Shopify CRO

Traffic without sales

A structured teardown of the buying journey, then a prioritised programme of fixes ranked by impact against effort. We start with evidence rather than opinion, and we tell you what to ignore.

Read the full service
Recorded audit and scorecard
Prioritised fix roadmap
Implementation of the fixes
02

Shopify redesign

A store that has outgrown its theme

A full rebuild of the storefront around how your customers actually evaluate the category — not a reskin. Brand personality stays; the friction goes.

Art direction and design system
Home, collection, product, cart
Built and shipped, not handed over
03

Custom development

Functionality no app does properly

Custom sections, storefront functionality and theme work built to survive Shopify updates and your next merchandiser. Fewer apps, faster pages, less rent.

Custom sections and templates
App-stack reduction
Performance work
04

Mobile-first UX

Mobile converting well below desktop

Mobile designed on its own terms, with its own hierarchy and its own order of argument — because the person holding a phone is not a smaller version of the person at a desk.

Mobile journey redesign
Thumb-reachable buy flow
Reordered proof and trust
05

Ecommerce & LLM search

Invisible where buyers now look

Structured data, sourced claims and question-shaped content, so search engines rank you and assistants can quote you. Both jobs, one build — because the underlying work is the same technical hygiene.

Read the full service
How we work

Evidence first. Opinions later.

  1. 01

    Diagnose

    Walk the store the way a first-time buyer does, and record every place attention or confidence leaks.

  2. 02

    Prioritise

    Rank every finding by impact against effort. Most of the value is in the cheap half.

  3. 03

    Design

    Rebuild the argument before the aesthetics. Proof, price and reassurance in the order the decision needs them.

  4. 04

    Build

    Ship it in the theme. No handover document, no translation loss, no waiting on someone else.

  5. 05

    Validate

    Watch what changed, keep what worked, and feed the rest back into the next round.

Selected work

Work (35)

Storefronts we designed and built across supplements, fragrance, health, organic wellness and skincare — each rebuilt around the way its category is actually shopped.

View all work
The Vexivo storefront designed by Convertica Studio
Vexivo — Wellness supplements 2020
The Pheromones storefront designed by Convertica Studio
Pheromones — Fragrance 2023
The Stella Health storefront designed by Convertica Studio
Stella Health — Weight-loss platform 2021
The Paleovalley storefront designed by Convertica Studio
Paleovalley — Organic wellness 2023
The The Body Shop storefront designed by Convertica Studio
The Body Shop — Skincare 2025
Evidence

Four engagements, four numbers.

See how we find these
The redesigned Pheromones storefront
Biggest lift Pheromones Fragrance
+84%

Conversion rate, by rebuilding trust and product storytelling.

1.3% → 2.4% measured after launch
BLIV Healthcare
+52%

Consultation requests, by simplifying the patient acquisition journey.

85 → 129 per month
Vexivo Wellness
+22%

Average order value, through product storytelling and purchase confidence.

$68 → $83
Vexivo Ecommerce
−28%

Bounce rate, by turning a product catalogue into a customer journey.

58% → 42%
(Testimonials)
In their words

What the founders said afterwards.

01/04
CRO: 1.7% → 3.8%
“The redesign completely changed how our customers experience the store. The shopping experience feels more premium and customers spend more time browsing.”
[Client name] [Role, Brand]
AOV: $54 → $68
“What impressed us most was their understanding of ecommerce psychology. Every design decision was focused on improving customer trust and conversions.”
Deborah P. Wellness Brand Owner
CRO: 2.5% → 4.2%
“Our old store looked good, but it wasn't converting. Convertica helped simplify the experience and create a much smoother customer journey.”
Scott H. HealthTech Founder
Bounce: 58% → 42%
“They rebuilt the argument before the aesthetics. Customers understand the product faster and hesitate less at checkout.”
[Client name] [Role, Brand]
The audit library

We publish our thinking, in full.

Real Shopify stores, torn down page by page, scored across ten dimensions, with every fix written out and the redesign shown side by side. Free to watch, nothing gated.

The Luna Leash store as redesigned by Convertica
Pets & Animals

Luna Leash

33 min · 21 issues · 26 fixes
The GotBak Active Wear store as redesigned by Convertica
Apparel & Fashion

GotBak Active Wear

30 min · 24 issues · 20 fixes
The Tikva store as redesigned by Convertica
Health & Wellness

Tikva

42 min · 16 issues · 19 fixes
Browse all teardowns
Themes

Everything we've learned, productised.

Six conversion-first Shopify themes, each built for one industry's buying journey. Zero required apps, one licence, $300.

The APOTHEA Shopify theme
Fragrance & Body Care

APOTHEA

Built to sell the one thing a screen can't do: scent.
The Luminous Touch Shopify theme
Beauty & Skincare

Luminous Touch

A warm K-beauty theme with a routine-first buy box.
The Voyager Shopify theme
Travel & Outdoor

Voyager

One-bag travel, one-page decisions.
The studio

Fifteen specialists. One point of contact.

Convertica is a fifteen-person Shopify studio. Every audit on this site was recorded by Eva, and she leads every engagement — so the person who diagnoses your store is the person who briefs the team that rebuilds it.

Behind her sit CRO strategists, Shopify developers, designers, analytics and growth specialists. Enough depth to ship a full storefront rebuild; small enough that the diagnosis and the build never disagree.

5
CRO strategists
4
Shopify developers
3
Designers
2
Analytics & growth
1
Social media
Eva
Founder & CRO Strategist

Evidence before opinion

Every recommendation traces back to something observed on your store, not to a best practice we read.

Diagnosis and build in one place

The person who finds the problem designs the fix and ships it. Nothing is lost in translation.

Honest by default

No fake urgency, no invented savings, no review averages built on four reviews. It converts worse and it costs trust.

We publish our thinking

Every teardown is free to watch, in full, before you spend anything. Judge the work before you buy it.

Before you ask

The questions that come up first.

A personalised video walkthrough of your store recorded by Eva, covering the homepage and product page, a mobile UX review, a trust and credibility check, and a prioritised list of fixes ranked by impact against effort. It arrives within 2–3 business days and there is no obligation.

We design and build the fixes as well as identifying them. A recommendation that never ships is worth nothing, and a build that ignores the diagnosis is worth less. Running both from one studio removes the handover where most of the value usually leaks.

Yes. Every audit, every theme and every engagement is Shopify. Depth in one platform is why we can tell you in the first ten minutes whether a problem is your theme, your merchandising or your offer.

Stores with real traffic that converts below what the product deserves. If nobody is visiting yet, conversion work is premature — fix acquisition first, and come back when there is behaviour to read.

The themes are the patterns that kept recurring across audits, built once and properly. Buying one is the self-serve version of the same thinking; hiring the studio is the version shaped around your catalogue and your customers.

Eva reviews the store, records the teardown and sends it back within 2–3 business days. If the store is a good fit for deeper work she will say so, and if it is not she will say that too — the audit is useful either way.

Free CRO audit

See what's quietly costing you sales.

Tell us about your store and Eva will record a personalised video showing exactly where you're losing buyers — and how to win them back.

Get my free audit Book a discovery call

Takes about 40 seconds. No call required.

What's included
  • 5-minute video teardown
    A personalised walkthrough of your store, recorded by Eva.
  • Homepage & product page review
    Where attention leaks and buyers hesitate.
  • Mobile UX audit
    70% of your traffic — judged on its own terms.
  • Trust & credibility check
    The signals that make first-time buyers convert.
  • Prioritised CRO roadmap
    Ranked by impact vs. effort, ready to ship.